person online shopping with credit card, looking at online product content Millions of products from thousands of brands standardized, optimized &
ready to attract customers
Making Product Content simple, accessible and more
profitable for our clients
Powering eCommerce Powering eCommerce From online lead generation to conversion, we can help you increase sales Product content matters Product Content Matters Product Content matters It all starts with accurate,
detailed, customizable content &
speed to market to maximize sales


Get accurate, up-to-date, standardised product content for thousands of brands worldwide. Increase visibility and conversions.


Outsource your Product Content needs to us, and improve vendor and dealer relationships to increase sales.


Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

GfK Etilize provides standardised product data feeds for more than 20 million products worldwide

Turn your shoppers into buyers! Get access to product data, product images, marketing text, product specifications, merchandising information, rich content and more in various product data catalogues available around the world.

Global products in catalogue

Brands represented

Global markets served

  • 40%

Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

Source: Google Inside AdWords

If you do not have complete, accurate and engaging product content you are losing out on sales as we speak.

With GfK Etilize, we ensure your product content is complete, accurate, standardised and optimised for search relevance to let your content not just talk the talk, but to walk the walk!


Detailed product attributes


Titles and marketing descriptions optimised for SEO


Parametric product search


Feature benefit bullets


Enhanced product content elements


Universal product identifiers

Our trusted customers


Industry leading retailers, brands and distributors trust in GfK Etilize’s
product data solutions to improve the customer shopping experience.

  • Commercexchange Ltd GfK Etilize Testimonial “Over the years we have built strong relationships with global IT, CE and Office distributors and we are not only impressed with the level of detailed content offered by GfK Product Catalogue (Etilize), but also the extensive SKU coverage in these sectors. The strength and robustness of our application now coupled with rich content provided by GfK Product Catalogue (Etilize), gives our resellers a competitive edge in the industry.”

    Gary Evans - Managing Director, Commercexchange Ltd

  • Acer

    As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

    Andrea Caletti - Head of Global Web Operations

  • We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

    Ingram Micro Global Team

  • QuoteWerks

    In partnering with GfK Etilize for the past 8 years we have been able to help thousands of our users build better quotes. The quality and accessibility of their product catalog has had an invaluable impact on our business.

    Brian A. Laufer, Vice President

What’s new with GfK Etilize

Businesses around the world are using GfK Etilize product data


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