Turn your online shoppers into customers with GFK product content

Get high quality product content, standardised and optimised for millions of products mapped to your unique taxonomy

In order to stay competitive in today’s progressive world of eCommerce, retailers are scrambling to improve their customer’s shopping experience and to aggregate the product data they need to sell online. We’re here to help!

Get your products listed fast

GfK Etilize has the world’s largest catalogue of more than 20 million products, structured and optimised for SEO, across 56 markets and 30 languages. Need help getting product data live? We provide integration services to help get our data into your platform with fast turnarounds and less hassle.

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Content aggregation and creation services to expand your assortment.

Leverage our expertise to build the content you need, working with our network of thousands of manufacturers. The data is optimised for SEO and mapped to your taxonomy for automated, daily syndication.

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Increase purchase conversions with enhanced content

We provide rich content and A+ content that goes above and beyond product specifications to include feature benefit bullets, brand pages, images, videos, comparison charts and more.

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Optimise search for your customers

Our parametric data allows your customers to find products easier. Side-by-side comparisons, cross-sell & up-sell data enables your customers to make informed buying decisions and improved usage of keywords helps customers to find your product.

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Maximise your sales opportunities

Our product data catalogue provides accurate, up-to-date product data, product images, merchandising data and rich content. We also offer additional modules to help you maximise purchase conversions. So whether you’re a small business getting started or an experienced online or retail outlet, GfK Etilize has a data solution to meet your needs. See an example below.

Acer Swift SF713-51-M0PP 33.8 cm (13.3″) LCD Ultrabook – Intel Core i5 (7th Gen) i5-7Y54 Dual-core (2 Core) 1.20 GHz – 8 GB LPDDR3 – 256 GB SSD – Windows 10 Home 64-bit – 1920 x 1080 – In-plane Switching (IPS) Technology, CineCrystal

Intel HD Graphics 615 LPDDR3 – Bluetooth – Front Camera/Webcam – IEEE 802.11ac – 1 x Battery (4-cell) – 9 Hour Battery Run Time

  • Intel Core i5 1.20 GHz processor provides great performance, immersive multimedia and rapid loading of programs
  • With 8 GB LPDDR3 memory, you can multitask seamlessly between various applications without issue
  • 256 GB SSD keeps your running programs active while your computer resumes from suspension in seconds
  • The 33.8 cm (13.3″) 1920 x 1080 screen provides a great movie watching experience
  • Windows 10 Home comes with improved 2 x 2 snapping, helps you make more productive at work
    More

Main Features

  • Processor Manufacturer: Intel
  • Processor Type: Core i5
  • Processor Generation: 7th Gen
  • Processor Model: i5-7Y54
  • Processor Speed: 1.20 GHz
  • Processor Core: Dual-core (2 Core)
  • Standard Memory: 8 GB
  • Memory Technology: LPDDR3
  • Solid State Drive Capacity: 256 GB
  • Optical Drive Type: No
  • Screen Size: 33.8 cm (13.3″)
  • Display Screen Type: LCD
  • Display Screen Technology: In-plane Switching (IPS) Technology, CineCrystal
  • Screen Resolution: 1920 x 1080
  • Graphics Controller Manufacturer: Intel
  • Graphics Controller Model: HD Graphics 615
  • Graphics Memory Technology: LPDDR3
  • Graphics Memory Accessibility: Shared
  • Wireless LAN: Yes
  • Wireless LAN Standard: IEEE 802.11ac
  • Bluetooth: Yes
  • Front Camera/Webcam: Yes
  • Finger Print Reader: No
  • Total Number of USB Ports: 2
  • Operating System Platform: Windows
  • Operating System: Windows 10 Home
  • Operating System Architecture: 64-bit
  • Number of Batteries: 1
  • Number of Cells: 4-cell
  • Maximum Battery Run Time: 9 Hour
  • Height: 10 mm
  • Width: 324.6 mm
  • Depth: 229.6 mm
  • Weight (Approximate): 1.13 kg

Marketing Information

The Thinnest Ever
At 9.98mm the Acer Swift 7 is the thinnest laptop you’ve ever laid eyes on. It’s also amazingly light-weight too.

Black & Gold
A gold inner surface and a matte black aluminum exterior combine to exude a modernistic sense of flair.

Streamlined Style
Rounded corners and chamfered edges around the touchpad add just the right touch of depth to its design.

Package Contents

  • Swift 7 SF713-51-M0PP Ultrabook
  • Lithium Ion Battery
  • AC Adapter

A Laptop of Ultrathin Proportions

This laptop pushes thin to the limit.

Uncompromised Usability

Ultrathin doesn’t mean compromising on capabilities.

The Thinnest1 Ever

At 9.98mm the Acer Swift 7 is the thinnest1 laptop you’ve ever laid eyes on. It’s also amazingly light-weight too.

Black & Gold

A gold inner surface and a matte black aluminum exterior combine to exude a modernistic sense of flair.

Streamlined Style

Rounded corners and chamfered edges around the touchpad add just the right touch of depth to its design.

Work Unplugged on the Go

With up to 9 hours2 of battery life, you’ll be able to get things done wherever the day takes you.

3X Faster Wireless Speeds

Enjoy up to 3X3 faster wireless performance than before with 2×2 802.11ac with MU-MIMO technology.

Immersive Sound

Dolby Audio™ Premium and Acer TrueHarmony™ work together to immerse you in clear and bold virtual surround sound.

1. Based on a July 1, 2016 comparison of Windows OS and OSX clamshell laptops that were available on the market.
2. Battery life varies depending on power settings and usage.
3. To achieve optimal performance, both the transmitter and receiver must support MU-MIMO. The claim of up to 3 times faster transmission speed is based on scenarios where the wireless AP supports 4 MU streams.
4. One of the two USB Type-C ports supports power delivery, display output and data transfers, while the other port only supports power delivery and data transfers.

360 View

Videos

About the Brand

Our Mission


Breaking down barriers between people and technology.

Since Acer’s inception, our common goal has always been contributing to society. We believe that the more access people have to technology, the better. This is our reason for being.

Brand Manifesto

At Acer we believe it only takes one explorer to change the world. And we believe that with the right tools, everyone has the potential to be that explorer.

We are more than a technology company, we are a nimble team of pioneers. Our passion for technology is rooted in what it enables people to explore and create. We see it as our responsibility to help people push beyond their limits, to spark curiosity and ignite discovery with the products we make. We encourage people to explore their potential and the world around them.

Acer devices help people uncover their world faster, better and more securely. If you ask us what we do? Simple: We make tools for the modern day explorer.

Brand Values


Curious
Curiosity is the seed of every innovative idea. Wonderment and imagination make for active minds, open to new worlds and ideas. We see problems not as things to be solved, but as opportunities to better understand the ever-changing needs of our end users.

Progressive
Staying on the cusp of progress allows us to do what we love best, making people’s lives better through technology. Everything we make should carry our consumers and the industry forward. If it’s not improving lives, it’s not worth making.

Human
We make products for the many, not the few. Our drive doesn’t come from publicity or awards, but from seeing real people use our products to navigate and create their world.

General Information


Manufacturer: Acer, Inc
Manufacturer Part Number: NX.GK6EK.003
Manufacturer Website Address: http://us.acer.co.uk
Brand Name: Acer
Product Line: Swift
Product Series: SF713-51
Product Model: SF713-51-M0PP
Product Name: Swift 7 SF713-51-M0PP Ultrabook
Marketing Information: The Thinnest Ever
At 9.98mm the Acer Swift 7 is the thinnest laptop you’ve ever laid eyes on. It’s also amazingly light-weight too. Black & Gold
A gold inner surface and a matte black aluminum exterior combine to exude a modernistic sense of flair.

Streamlined Style
Rounded corners and chamfered edges around the touchpad add just the right touch of depth to its design.

Product Type: Ultrabook

Processor & Chipset


Processor Manufacturer: Intel
Processor Type: Core i5
Processor Generation: 7th Gen
Processor Model: i5-7Y54
Processor Speed: 1.20 GHz
Maximum Turbo Speed: 3.20 GHz
Processor Core: Dual-core (2 Core)
Cache: 4 MB
64-bit Processing: Yes
Hyper-Threading: Yes
vPro Technology: No

Memory


Standard Memory: 8 GB
Memory Technology: LPDDR3

Storage


Solid State Drive Capacity: 256 GB
Solid State Drive Interface: Serial ATA/600
Optical Drive Type: No

Display & Graphics


Screen Size: 33.8 cm (13.3″)
Display Screen Type: LCD
Display Screen Technology:
  • In-plane Switching (IPS) Technology
  • CineCrystal
Aspect Ratio: 16:9
Screen Mode: Full HD
Screen Resolution: 1920 x 1080
Backlight Technology: LED
Graphics Controller Manufacturer: Intel
Graphics Controller Model: HD Graphics 615
Graphics Memory Technology: LPDDR3
Graphics Memory Accessibility: Shared
TV Card: No

Network & Communication


Wireless LAN: Yes
Wireless LAN Manufacturer: Qualcomm Atheros
Wireless LAN Model: NFA344A
Wireless LAN Standard: IEEE 802.11ac
Bluetooth: Yes
Bluetooth Standard: Bluetooth 4.1

Built-in Devices


Front Camera/Webcam: Yes
Microphone: Yes
Finger Print Reader: No
Speakers: Yes
Number of Speakers: 2
Sound Mode: Stereo

Interfaces/Ports


Total Number of USB Ports: 2
USB Connector Type: Type-C
Headphone/Microphone Combo Port: Yes

Software


Operating System Platform: Windows
Operating System: Windows 10 Home
Operating System Architecture: 64-bit

Input Devices


Keyboard: Yes
Pointing Device Type: TouchPad
TouchPad Features: Multi-touch Gesture

Battery Information


Number of Batteries: 1
Number of Cells: 4-cell
Battery Chemistry: Lithium Ion (Li-Ion)
Battery Capacity: 2770 mAh
Battery Energy: 42.66 Wh
Maximum Battery Run Time: 9 Hour

Power Description


Maximum Power Supply Wattage: 45 W

Physical Characteristics


Height: 10 mm
Width: 324.6 mm
Depth: 229.6 mm
Weight (Approximate): 1.13 kg

Miscellaneous


Package Contents:
  • Swift 7 SF713-51-M0PP Ultrabook
  • Lithium Ion Battery
  • AC Adapter

Case Study: Empowering a Large Global Retailer

Learn how GfK Etilize’s product content catalog helped on of the world’s largest global retailers improve online content quality and grow their product assortment.

What our customers are saying

Novatech are amongst the largest IT resellers in the UK with a retail outlet displaying the range of products on offer.  Our online presence needed to reflect the in-store experience and by utilising the GfK Product Catalogue (Etilize) feed, we’ve been able to significantly enhance our e-commerce offering. With the addition of (non- structured) A+ content, alongside our branding, our online presence is client friendly and engaging.

Russell Cope, Product Manager

[Novatech]

Using the GfK Product Catalogue (Etilize) has been an enormous help to our business. We have been able to prioritise other areas of our work whilst GfK have successfully dealt with our product feature listings by aggregating rich product content from our vast number of manufacturers.

Vernon Yerkess, Managing Director

[Cleverboxes]

As an online retailer, Cartridge Save needed readily available content to maintain a good online display. GfK Catalogue (Etilize) have allowed us have access to an array of content which ready for online use. This has meant we can use our time in other areas of our business.

Ian Cowley, Managing Director

[Cartridge Save]


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