Empowering your eCommerce sales

We provide distributors with product data management services that reduce costs, increase sales and improve vendor and dealer relationships

B2B eCommmerce is growing rapidly. GfK Etilize offers turnkey eCommerce Solutions for Distributors including content aggregation services and dealer and vendor programs that help strengthen your client network and increase sales through your own eCommerce website and your retail partners.

Get your products listed fast

Need content? We have a lot of it! GfK Etilize has a worldwide catalog of over 20 million products, structured and optimized for SEO, across 56 markets and 30 languages. Need help with data integration? We’re happy to help! We provide integration services to help get our data into your platform with fast turnarounds and less hassle. We also include your distributor product ID to direct retail channel sales your way.


Content creation services

Aggregating product data from the brands you carry, and normalizing and standardizing that content is time consuming and expensive. Leverage our expertise to build the content you need, working with our network of thousands of vendors. The data is optimized for SEO and mapped to your taxonomy for automated, daily syndication.


Increase vendor sales and margins

We provide services that help you strengthen relationships with your vendors and drive more sales including: product data management portal to get products to market faster, expanding distribution and drop ship partnerships, vendor advertising enablement and reducing product returns.


Search and merchandising solutions

We can strengthen your direct eCommerce efforts with improved search capabilities, that can also be hosted and deployed to your dealer sites, providing them with high end search capabilities and allowing you to maximize merchandising opportunities with vendors using historical trends and user metrics.


Case study

Learn how our product data and eCommerce technology solutions empower S.P. Richards and their dealers to increase online sales.

What our customers are saying

GfK Product Catalogue (Etilize) has provided us with significant improvements in the depth and quality of the product data needed to manage our online business. By successfully managing the relationships with our key brands, the aggregated rich product content has allowed us to enhance our online customer experience.

Heidi Andrews,
Digital Marketing Coordinator


As the largest technology dealer community in the UK, it is critical to Synaxon and Synaxon member companies that the data that we display and share is the very best available. The service provided by GfK Product Catalogue (Etilize) ticks all the boxes, it has allowed us to add significant value to our channel service solutions. With our market leading information and procurement platform for independent technology resellers / VAR’s / MSP’s (EGIS) as well as our comprehensive e-commerce solution (Clic2IT) – both run on the GfK Product Catalogue (Etilize) content.

Derek Jones, Managing Director

[Synaxon UK Ltd]

We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

[Ingram Micro Global Team]


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