GfK Etilize - The world's leading provider of Online Product Content

    Retailers

    Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.

    GfK Etilize - The world's leading provider of Online Product Content

    Distributors

    Outsource your product content needs to us, and improve vendor and dealer relationships to increase sales.

    GfK Etilize - The world's leading provider of Online Product Content

    Brands

    Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

     
     

    GfK Etilize provides standardized product
    data feeds for more than 20 million
    products worldwide

    GfK Etilize - The world's leading provider of Online Product Content

     20.4 m

      Global products
      in catalog

    GfK Etilize - The world's leading provider of Online Product Content

     70,505

      Brands
      represented

    GfK Etilize - The world's leading provider of Online Product Content

     56

      Global markets
      served

    Turn your shoppers into buyers!
    Get access to product data, product images, marketing text, product
    specifications, merchandising information, rich content and more in
    various product data catalogs available around the world.

     

    Learn more

    Donught
     

    Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

    Source: Google Inside AdWords

     

    alert-circle 1If you do not have complete, accurate and engaging product content you are losing out on sales as we speak

    With GfK Etilize, we ensure your product content
    is complete, accurate, standardized and optimized
    for search relevance to let your content not just
    talk the talk, but to walk the walk!

     

    • Detailed product attributes
    • Titles and marketing descriptions optimized for SEO
    • Parametric product search
    • Feature benefit bullets
    • Enhanced product content elements
    • Universal product identifiers

    Our Trusted Customers

    Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
     
     
    • As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

      Andrea Caletti
      Head of Global Web Operations

    • We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

      Ingram Micro Global Team

    • In partnering with GfK Etilize for the past 8 years we have been able to help thousands of our users build better quotes. The quality and accessibility of their product catalog has had an invaluable impact on our business.

      Brian A. Laufer
      Vice President

    • Over the years we have built strong relationships with global IT, CE and Office distributors and we are not only impressed with the level of detailed content offered by GfK Product Catalogue (Etilize), but also the extensive SKU coverage in these sectors. The strength and robustness of our application now coupled with rich content provided by GfK Product Catalogue (Etilize), gives our resellers a competitive edge in the industry.

      Gary Evans
      Managing Director, Commercexchange Ltd

    What’s new at GfK Etilize

      Businesses around the world are using
      GfK Etilize product data